Blogs have become a staple for both social networking and business communication. With staff blogs on Websites being made available for public consumption, customers get insight into the people and culture of the company they may be buying into. Corporate blogs also provide customers and partners with an opportunity to provide feedback.

Primary Reasons for Starting a Blog

- Social networking and community building
- Thought leadership / idea provocation
- Communicate with customers
- Marketing / sales driving
- SEO / Improve search engine rank

Key Benefits of Blogging

- Increased credibility
- Improved communication with audience
- Increased communication on casual / personal level